Apple has invited the tech press to a “particular Apple expertise” on March 4, but it surely would possibly unfold a bit in another way than the corporate’s customary press occasion.
Bloomberg’s Mark Gurman experiences that as an alternative of saying all the things at a single keynote, Apple is planning a “three-day flurry of announcements” — presumably introduced on-line, and culminating within the March 4 “expertise” that may include be three occasions in New York, London, and Shanghai, the place the press can be supplied an opportunity to get hands-on with the upcoming merchandise.
Equally, Daring Fireball’s John Gruber speculated that the expertise may very well be “a hands-on thing with in-person demos.”
Apple will reportedly be saying not less than 5 new merchandise throughout that point, together with a low-cost MacBook. Different reported prospects: the iPhone 17e, an iPad Air with an M4 chip, a brand new entry-level iPad, and an upgraded MacBook Air and new MacBook Professional fashions. Gurman mentioned all of these merchandise are due this spring, however he sounded much less sure about which of them can be introduced when.
