YouTube is the place all sports activities come to life — as a result of no sporting occasion or recreation can be full with out the commentary, breakdowns and evaluation surrounding it. In 2025 alone, there have been over 8.5 billion views of sports-related podcasts on YouTube.
.This shift is pushed by a brand new era of followers: 56% of 14-24 year-olds watch podcasts or movies from athletes each single week.
To assist your model attain this engaged viewers, we’re launching the Prime Sports activities Podcast Lineup. Now typically accessible to all U.S. advertisers, this lineup affords a seamless strategy to align with the YouTube Choose podcasters that followers love — from New Heights to The Wealthy Eisen Present.
When the largest world phases and championship showdowns are wrapping up, the dialog on YouTube is simply starting. With the all-new Prime Sports activities Podcast Lineup, your model can keep on the coronary heart of all of it.
