Individuals depend on Google Maps for correct, up-to-date details about the actual world. To assist preserve this data contemporary and correct, we make contributing helpful content easy for our group — who shared over 1 billion evaluations and instructed 80 million updates to enterprise hours, contact data and extra in 2025 alone — whereas repeatedly growing new expertise to proactively cease faux evaluations and scams.
At the moment, we’re introducing three new methods we’re defending companies on Maps, together with highlights from our 2025 Trust & Safety Report.
Stopping overview scams earlier than they begin
As a part of our ongoing funding to struggle unhealthy actors, we have upgraded our methods to be even quicker at stopping new sorts of scams — like makes an attempt to demand fee in alternate for eradicating faux one-star evaluations. Our methods now higher detect particular rip-off patterns, which lets us cease suspicious posts earlier than they ever go stay. If we do see a sudden spike in spam evaluations, we’ll shortly take away the faux content material, pause new evaluations on the profile, alert the Enterprise Profile proprietor and show a notification banner to let customers know why contributions are quickly paused. These protections are rolling out globally within the coming weeks.
