For the sixth consecutive yr, YouTube acquired brand safety accreditation from the Media Score Council (MRC) — and for the very first time, it was expanded to incorporate YouTube Shorts. With this replace, YouTube is the primary platform to earn MRC model security accreditation for short-form video.
This certification spans our three inventory suitability tiers — Most, Reasonable and Restricted Mode — which give advertisers management to simply handle their preferences throughout each long-form video and Shorts.
The MRC’s accreditation validates YouTube’s model security protections and assures advertisers that their campaigns are working close to acceptable content material. With Shorts averaging 200 billion daily views, manufacturers can confidently faucet into the format’s momentum and YouTube’s creator group.
