Truecaller has opened a public battle with India’s telecom regulator over guidelines governing caller ID apps, saying the nation’s anti-spam framework is making it tougher to guard shoppers from undesirable calls in its greatest market.
On Wednesday, CEO Rishit Jhunjhunwala (pictured above) took to X to publicly problem the Telecom Regulatory Authority of India (TRAI), accusing the watchdog of stopping Truecaller from displaying community-reported spam data for calls from the nation’s devoted 1400 and 1600 quantity sequence, a restriction he mentioned had enabled abuse of these numbers and eroded belief in reputable enterprise calls.
The dispute stems from a framework introduced in 2024 below which India’s telecom authorities designated the 1400 and 1600 quantity sequence for industrial communications, with companies utilizing the previous for telemarketing calls and the latter for service- and transaction-related calls. TRAI later mandated the migration to the devoted numbering sequence, saying the transfer would assist shoppers establish reputable enterprise communications and curb spam and rip-off calls.
The framework was rolled out amid rising considerations over spam and rip-off calls in India, one of many world’s largest telecom markets, the place regulators and telecom operators have rolled out a number of measures to curb fraudulent communications. Final yr, the Indian communications ministry said authorities disconnected greater than 2.1 million fraudulent cell numbers and took motion towards greater than 100,000 entities over the previous yr, underscoring the size of the problem.
Jhunjhunwala argued the coverage has produced unintended penalties. Citing inner firm information, he mentioned shoppers have more and more misplaced belief within the designated quantity sequence, with Truecaller customers ignoring 81% of calls from the 1400 sequence and 79% from the 1600 sequence over the previous eight months. Throughout the identical interval, customers manually blocked 74 million calls from the 2 quantity sequence, whereas day by day blocking actions towards 1600-series numbers have greater than tripled since October 2025, he mentioned.
Unable to mark these numbers as spam, Truecaller as an alternative launched a “Often Blocked” badge to alert customers when a quantity from the designated sequence has been blocked by many individuals.
The unusually public criticism got here after Indian enterprise day by day The Financial Occasions reported that TRAI had sought powers below India’s Info Know-how Act to take motion towards caller ID apps corresponding to Truecaller, Hiya, and Whoscall for labeling numbers from the designated 1400 and 1600 sequence as spam.
TRAI and India’s Ministry of Electronics and Info Know-how, which might take into account any such proposal, didn’t instantly reply to requests for remark.
The dispute comes at a pivotal time for Truecaller, whose core caller ID enterprise has been facing growing regulatory and competitive pressures as the corporate expands into new products and services. India stays its largest market by a large margin, with more than 350 million of its 500 million monthly active users primarily based within the nation, in keeping with the corporate.
Jhunjhunwala mentioned Truecaller would share its information with the Indian IT ministry as a part of the regulatory course of, arguing that any resolution on caller ID apps ought to be evidence-based.
“Penalize the dangerous actors, not those like Truecaller that make a major constructive impression,” he wrote.
Once you buy by way of hyperlinks in our articles, we may earn a small commission. This doesn’t have an effect on our editorial independence.
