We’re signing the EU AI Act Code of Practice on Transparency of AI-Generated Content to assist help the accountable use of AI in Europe. This builds on our 2025 signing of the GPAI Code of Practice and aligns with our ongoing work to undertake and speed up the C2PA {industry} commonplace and to develop AI transparency instruments — together with SynthID. SynthID is our industry-leading digital watermarking know-how that helps individuals perceive how content material was created and edited. To advertise belief throughout platforms, we have now additionally been partnering with third-party AI labs like Apple, Eleven Labs, Kakao, NVIDIA, and OpenAI to drive industry-wide adoption of interoperable watermarking instruments utilizing SynthID.
Whereas we help transparency, we’re involved that including extra regulatory complexity — as technical options are nonetheless evolving — might contradict Europe’s targets for competitiveness and simplification. It additionally dangers complicated the individuals these guidelines are supposed to assist. If on-line content material is flooded with overlapping AI labels and authorized disclosures, it turns into more durable for individuals to get the clear context they want.
As this code is applied, we are going to work along with regulators and companions to construct sensible options that present actual transparency and assist individuals make knowledgeable choices concerning the content material they see on-line.
