Analyst Blasts Strategy After CEO Signals New Priority Beyond Bitcoin

Technique’s CEO warned on Friday that the corporate may promote as much as $5 billion in BTC.

It was exactly six years in the past when a relatively unknown firm within the cryptocurrency trade on the time made a revolutionary change to its asset reserve technique and adopted Bitcoin. The entity in query, known as MicroStrategy again then, began to build up BTC en masse and solely accelerated its purchases after the 2024 presidential elections within the US.

The group grew to become accustomed to listening to about new acquisitions made by the corporate, a few of which had been value billions of {dollars}. Its complete stash grew exponentially and at the moment sits at 843,775 items. Inside this timeframe, BTC bulls persistently heard that the corporate (and its former CEO) would by no means promote… until they did. After which all the things modified.

Throughout the latest earnings name, the corporate hinted that it has plans to promote as much as $5 billion in bitcoin, which is considerably larger than the beforehand claimed $1.25 billion.

The Newest Shift

Technique (as it’s known as now) has gone 5 consecutive weeks with out buying BTC, marking its longest acquisition pause in years. As an alternative of deploying capital into BTC, the agency has steadily elevated its money reserve via latest fundraising actions. As we beforehand reported, Technique has been rebuilding its USD place whereas persevering with to discover monetary choices tied to its increasing portfolio of most well-liked inventory choices.

In the latest official change, CEO Phong Le took to X to announce the corporate’s new major company goal, which reads:

“Our company goal is for STRC to commerce at $99-$100 over time.”

Within the earnings name, he was extra particular:

“Our intent is to promote bitcoin for 3 causes after we assume it’s acceptable for the corporate. One, fund the U.S. greenback reserve as much as $1.25 billion. Further causes embody funding dividend and curiosity funds of $1.76 billion a 12 months and funding as much as $2 billion in frequent and most well-liked inventory repurchases,” Le mentioned, in keeping with a FactSet transcript.

The tweet and feedback garnered quick reactions from some well-known trade commentators in addition to fixed critic Peter Schiff, who was quick to determine that: “In different phrases, frequent shareholders are screwed.”

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Crypto Kaleo, although, a well-liked analyst who just lately argued that Technique must promote a minimum of 50,000 BTC within the subsequent couple of years to fund dividend funds, wasn’t so type. In a single tweet, he satirically requested whether or not the CEO remembers when the corporate’s major company goal was to extend Bitcoin per share earlier than adding: “It was solely two months in the past, so shouldn’t be tough!”

In one other put up, although, he introduced the bashing to a better degree, claiming that Technique is not a BTC firm. As an alternative, it operates as a credit score firm, and its credit standing is “atrocious.”

Technique went from having a major goal of accelerating Bitcoin per share to attempting to ensure their most well-liked shares commerce again to $100… in simply two months.

They’re not a BTC firm.

They’re a credit score firm.

And their credit standing is atrocious. https://t.co/fHoXr376QY

— Ok A L E O (@CryptoKaleo) July 31, 2026

The feedback beneath his put up had been cut up. Some agreed that Technique is more and more resembling a leveraged monetary group relatively than an easy BTC holding firm. Others defended the agency’s method, noting that sustaining confidence in STRC is crucial if Technique desires to proceed elevating capital effectively and safely for future crypto purchases.

STRC Issues

The Saylor-co-founded firm launched STRC as a part of its rising suite of most well-liked inventory choices designed to finance its long-term BTC accumulation technique. Nonetheless, it must commerce at its par worth of $100 to perform correctly, and it hasn’t been in a position to for months. It dumped beneath $75 at one level, earlier than the corporate shifted its focus to rebuilding its USD reserve. It has since recovered to nearly $90.

As such, some traders view Le’s feedback as a tactical, short-term goal relatively than believing Technique has deserted its Bitcoin-focused imaginative and prescient. Nonetheless, the timing has fueled questions concerning the agency’s evolving id and technique, particularly given the continuing market uncertainty.