Prepared or not, spooky season is right here. That can assist you put together, we’re launching Google Frightgeist, our annual interactive web site highlighting the highest trending searches for Halloween costumes, films, and extra.
Right here’s a peek at what’s trending in 2026:
- Costumes: Horror film characters, TV and film favorites, nation legends, and a few out-of-the-box concepts (stress balls?!) high the charts.
- Get together necessities: “Witches brew punch” is the highest trending Halloween drink, and search curiosity in “cauldron crock pot” is at an all-time excessive.
- Spooky results: “Find out how to make a effervescent cauldron” is a breakout search this month, and “the place can I purchase dry ice,” which spikes yearly, is among the many high “the place can I purchase” Halloween searches.
- Scary watchlists: Searches for “nostalgic halloween films” have elevated year-over-year since 2019. “Gothic horror films” and “mascot horror films” are this 12 months’s high trending horror film searches.
Discover the full list of Halloween trends here.
