Analysis of the Korean Financial Investment Advisory Market

Market Background

South Korea has the seventh largest variety of listed corporations on the planet, with a complete of two,262 corporations and a complete market worth of US$1.74 trillion , and a progress of practically 14% in Q1 2023. South Korea has a complete inhabitants of 55 million , the variety of energetic inventory accounts exceeds 60 million , and the overall UV (efficient customers with out duplication) of cryptocurrency platforms exceeds 5.5 million .

Within the conventional monetary sector, there is no such thing as a incremental market, and seizing prospects from the prevailing market has grow to be the core worth of improvement. The standard monetary funding advisory market is at present extremely aggressive, and there’s no so-called trade benchmark. Bettering product person expertise {and professional} steering of content material, and differentiated content material can achieve a number one place available in the market.

Within the discipline of cryptocurrency finance, from the bear market in 2022 to the current, 10% of the inhabitants in South Korea are cryptocurrency customers, and there may be nonetheless a variety of room for incremental market. Earlier than the following bull market (BTC) within the foreign money circle arrives, offering the whole cryptocurrency funding advisory service will achieve a market benefit.

2. Aggressive product analysis

In line with the analysis and evaluation of varied Korean funding advisory platforms, Korean retail traders have the next traits

1. Retail traders are usually extra educational of their funding habits

Funding programs have a larger influence on retail traders, and inventory traders are extra keen to pay for funding programs.

2. KOLs and funding managers have a decisive affect on the funding choices of retail traders

Traders pays shut consideration to the assorted developments of KOLs and funding managers (knowledgeable inventory choice, funding methods, audio and video data, and social interplay with them), and are keen to pay for sure data.

3. There is no such thing as a hierarchical definition of content material and KOLs among the many funding advisory platforms.

Retail traders have completely different investments based mostly on their monetary administration habits (short-term threat funding, long-term capital allocation, and so on.) and expertise (new traders, outdated traders, and so on.);

KOLs and funding managers must also have variations of their rank and talent . The variations within the capacity values of funding managers on the present platform are usually not intuitive and visible sufficient.

4. Unable to hit precisely

Retail traders are unable to search out content material that matches their wants among the many huge quantity of data, programs and KOLs.

Monetary funding advisory platform evaluation

By means of the evaluation of a number of monetary funding advisory platforms in South Korea , the next consultant platforms are extracted:

• Every platform has its personal content material system, and the fee mannequin consists of VIP membership system and content material buy mode. Content material buy mode consists of course system and single-point paid content material. The enterprise logic behind the 2 fee modes is especially to drill right down to the portrait of the paying group and dig deep into its funding worth in shares and international trade.
• https://toptv.co.kr and https://hankooktv.co.kr/ are more oriented towards beginners in stock investment, while the other three platforms are aimed toward prospects with a sure inventory funding basis;
• https://www.paxnet.co.kr is all directed to the monetary lending platform https://www.capital.co.kr/ .
• Every platform funding supervisor/KOL has his or her personal espresso store (based mostly on a neighborhood centered round a single KOL).

Platform Title	Practical modules	Membership System	Paid Content material	Core Options	Cell APP
South Korean Financial system	Bulletins, specialists, data, stay interplay/replay	have	Pay for stay content material	Knowledgeable stay broadcast, recorded video, knowledgeable schedule	have
Day by day Financial system	Content material aggregation web page, stay broadcast preview, stay broadcast interplay/replay, funding technique, data, specialists	have	Consultants pay	Knowledgeable paid inventory picks, recorded movies, course calendar	none
Market evaluation, knowledge provision, neighborhood (primarily) https://www.paxnet.co.kr	Neighborhood, funding technique, inventory evaluation, information, futures choices, knowledgeable broadcast, mission prognosis, monetary lending	have	Paid Content material	Knowledgeable funding return, monetary lending portal, futures choices, funding technique evaluation, stay broadcast, content material search	none
Funding programs, inventory broadcasts https://hankooktv.co.kr/	Combination homepage, knowledgeable homepage, funding academy, funding data, real-time fee of return	have	Paid Content material	Neighborhood interplay, knowledgeable return fee, funding course system	have
https://toptv.co.kr	Knowledgeable broadcasts, stay chats, prime academies, free funding data, newcomers’ guides, advisable specialists	have	Paid Content material	Knowledgeable broadcast, stay chat, newbie information, course system	none

By means of the evaluation of the above 5 monetary funding advisory platforms , we will see that they’re differentiated resulting from their completely different underlying content material service assets. The core key phrases are data,specialists, programs, stay broadcasts, and communities.Different modules and gameplay are internally linked by means of these key phrases.

3. Operational Mannequin

2B 2 C dual-wheel drive

Stockholders come to the platform hoping to search out invaluable evaluation content material, discover worth funding shares and the very best time to speculate and withdraw. KOLs (funding managers) additionally want extra stockholders to make marriage ceremony garments for themselves. The platform makes use of varied incentives and means to let KOLs Create as a lot invaluable content material as attainable, in order that KOLs can achieve non-public area site visitors by means of these contents and improve trade repute and affect.

KOL Operation (TOB)

1. Site visitors-type KOL

One of these person has accrued a sure repute and inventory recognition within the trade, however the stickiness and loyalty of any such person to the platform are usually not excessive. Within the early stage, the platform can use market BD to search out influential KOLs within the trade to rapidly promote site visitors, give a sure charge as a return on site visitors, and let these KOLs function honorary visitors to assist and endorse the platform.

2. Progress KOL

One of these person is within the preliminary stage of the trade, with restricted trade consciousness, and is keen to develop with the platform whereas gaining extra stockholder prospects and private site visitors. One of these person has excessive stickiness and is keen to develop with the platform. The platform must incubate extra KOLs by means of funding supervisor duties and achievement methods, develop them into trade bigwigs , and obtain low-cost, high-traffic funding return worth.

Consumer Operation (TOC)

1. New inventory traders

Outline person tags, high-quality inventory class suggestions, tutor suggestions, and low store operations (platform self-operated ) .

2. Previous stockholders

Outline person tags (long-term, short-term, enterprise capital, steady capital preservation, and so on.), mechanism for outdated prospects to usher in new prospects (platform invitation rebate), personalised KOL advice (based mostly on person tags), espresso store operation (KOL ) .

3. Cryptocurrency customers

Based mostly on off-site crawler expertise, cryptocurrency data is obtained to kind platform PGC content material and acquire cryptocurrency person site visitors.

4. Core capabilities of the product

Product positioning: The perfect funding technique evaluation service platform on the whole community

1. Consumer facet

the user- facet product are as follows:

1. Data Problem of implementation:⭐

The supply of content material for this operate module is comparatively easy. UGC content material could be obtained by means of crawlers. Platform operators or writers can generate some high-quality PGC content material , similar to trade KOL stay broadcast schedules or free programs on exterior platforms, and fix hyperlinks and introductions to switch site visitors to exterior platforms with out involving infringement. Sooner or later, monetary studies or firm dynamics disclosed by varied listed corporations in South Korea can be positioned on this module to fill its content material.

Cryptocurrency data Babbitt, Golden Finance, Linkpoint, Feixiaohao, and so on.

2. Viewpoint Problem of implementation:⭐⭐

The opinion module primarily comes from the voices of KOLs inside or exterior the location (articles, audio and video, diagnostic evaluation). Within the subsequent iteration course of, this module could be modifiedright into a coursein order that these contents could be disseminated and operated in a extra systematic approach inside the web site. This content material can be obtained by means of crawlers earlier, and this content material have to be linked with KOLs.

3. knowledgeable Problem of implementation:⭐⭐⭐

The knowledgeable module is the core of the funding advisory platform and is probably the most important module. It wants to gather a variety of knowledgeable content material. It could possibly mixture content material to grow to be an exterior knowledgeable and function a portal for funding specialists. It can be used as a backend portal to permit specialists to grow to be inner specialists on the platform and share site visitors and paid income from knowledgeable content material. The net standing of specialists can grow to be a key level to enhance person stickiness.

4. Neighborhood (espresso store) Problem of implementation:⭐⭐⭐⭐

As a follow-up to the specialists, the neighborhood module can, within the early stage, use some trade tags and key phrases to form some matters by means of platform operation specialists, and frequently present sure reward mechanisms to mixture the early 1.0 model of C-end seed customers.

As site visitors progressively will increase, KOLs could be added to create communities, forming a KOL fan administration mannequin.

A KOL Helps an operation mannequin that interacts with a number of communities. The neighborhood module additionally performs a key function in whether or not the platform can achieve momentum.

5. mine Problem of implementation:⭐⭐

Mine belongs to the private heart module. Apart from the invitation rebate, the remainder are important practical modules of the platform.

Within the early days of the platform, some pricing methods have been launched for high-quality programs on the location, which may unlock paid programs or achieve entry to course expertise areas by means of invitation registration to extend site visitors on the location.

2. KOL facet
3. KOL Certification System Problem of implementation:⭐

There are two forms of platform KOLs: formally licensed and third-party platforms. Those that have handed the KOL certification system can grow to be KOLs on the platform. Platform KOLs can edit private data, trade labels, inventory operation habits, and so on. KOLs on the platform can receive site visitors/paid content material sharing, or precedence show of platform promoting house.

2. Content material Administration Problem of implementation:⭐

KOLs who be part of the platform can independently create/delete/edit graphic and video content material on the platform, and also can publish exterior course schedules to the platform, which could be displayed after overview by the platform administration backend workers.

3. Advertising Instruments Problem of implementation:⭐⭐⭐

Variety of followers, content material views, variety of communities and members, neighborhood advertising, and message push mechanism.

KOLs can create completely different communities inside the web site. Based mostly on the communities and fan teams, as soon as the content material revealed by the KOL passes the platform overview, the content material shall be pushed to the neighborhood/followers’ inner mailbox.

4. KOL achievement process system Problem of implementation:⭐⭐⭐⭐

Based mostly on the funding returns of particular person shares advisable by KOLs and the project of knowledgeable duties, similar to weekly on-line time, the variety of PGC contents on the location monthly, the variety of stay broadcasts on and off the location, and so on., a KOL achievement system is constructed and exhibited to stockholder purchasers.

5. Billing sharing system Problem of implementation:⭐⭐⭐⭐

Design a billing and profit-sharing system based mostly on every KOL’s content material views, variety of followers, variety of funds, and so on.

3. Administration Backend

The administration backend is the enterprise assist system of the funding advisory platform . Based mostly on their significance and issue, the principle modules are as follows:

1. Consumer Administration

Consumer fundamental data, person tags, Consumer habits (variety of favorites/site visitors content material, variety of KOLs adopted, variety of in-site communities joined, fee data, and so on.)

In line with analysis and evaluation, Korean listed corporations are at present labeled in response to trade

2. KOL Administration

Add/edit KOL, overview KOL.

3. Content material Administration

Create, modify, and delete graphic/audio/video content material, and set up connections with KOLs.

Overview content material submitted by KOLs.

Prime, on-site and off-site promotion content material

4. Order Administration

Consumer VIP buy data and paid content material buy data

This module must be iterated synchronously with content material fee and VIP

5. Operation Module

Together with invitation rebate, in-site message, APP message PUSH mechanism, off-site advertising touchdown web page

Site visitors evaluation funnel and extra.

6. Neighborhood Administration

Neighborhood administration based mostly on trade or person classification labels created by the platform

Civic site visitors neighborhood administration created by KOL.

7. Statistics Module

Based mostly on the variety of customers, variety of KOLs, variety of content material, UV, PV and different dimensions Timeline-based statistics (each day, weekly, and so on.).

5. Execution plan
6. Group measurement improve: 7 folks

1 Product Supervisor (additionally PMO and Tester) , 1 Product Operations Individual, 1 UI Individual

1 front-end developer , 1 APP developer , 2 back-end builders

If a paid module is concerned later, a brand new take a look at supervisor shall be required.

Advertising and enterprise for present workforce

2. Implementation Path

• Step 1. Full the institution of the R&D workforce earlier than June 30 , 2023 , choose KOLs and gather their core calls for, and concurrently full the writing of product necessities paperwork ;
• Step 2.Recruitment of operation positions shall be accomplished earlier than July 20 , 2023 ;
• Step 3.On August 20, 2023 , the alpha model of the product shall be launched (PC and APP administration background) and trial operation shall be carried out ;
• Step 4.September 20 , 2023 : Product operation and promoting ;
• Step 5.November 20, 2023 Product operation , introduction of paid content material and KOL , KOL finish is on-line, KOL neighborhood module is on-line, and promoting is launched;
• Step 6.On February 20, 2024 , the platform UV will attain 200,000 , and paying customers will account for 20% .