- Korea’s Main Advertising and marketing Convention Celebrates eleventh Anniversary with the Theme: “The Age of AI-Native Marketer”
- A Huge Gathering of World Consultants and Trade Titans from CJ Meals, Mars, Nestlé, Samsung Electronics, and Extra
SEOUL, South Korea – Synthetic Intelligence is evolving past a easy device into an “agent” that executes advertising and marketing methods, whereas customers are getting into a “Zero-Click on” setting the place buy selections are made with out conventional looking. At this pivotal turning level the place the very grammar of promoting is being rewritten, a flagship convention is about to current the subsequent customary for the business.
DMK World (CEO Se-jeong Park), a number one knowledge-content platform, introduced that it’ll host the ‘Digital Advertising and marketing Summit 2026 (DMS 2026)’ on March 24 and 25 on the COEX Grand Ballroom in Seoul. Celebrating its eleventh anniversary, DMS has established itself because the premier stage the place world students and model leaders align annual methods for the Korean advertising and marketing business. This yr’s occasion would be the largest in its historical past, that includes over 60+ classes, 80+ audio system, and 40+ advertising and marketing know-how exhibition cubicles.
The core theme of DMS 2026 is “The Age of AI-Native Marketer.” The idea stems from the conclusion that the business now requires entrepreneurs who suppose and design methods primarily based on the premise of AI, shifting past merely “utilizing” AI. To mirror this, the occasion has expanded from three tracks to 4, together with the newly established ‘Monitor D,’ which focuses on sensible implementation for working-level entrepreneurs. Moreover, on March 23, a day previous to the primary occasion, intensive skilled workshops shall be held to supply deep dives into core competencies for the AI period.
The keynote lineup includes a powerhouse of leaders representing world creativity, academia, and business. Lars Bastholm, former CCO at Google and a world-renowned inventive chief, will talk about “The New Guidelines of Creativity Rewritten by AI,” highlighting the core values manufacturers should keep amidst technological shifts. Professor Rando Kim of Seoul Nationwide College will current “Human-in-the-Loop” methods to drive shopper selection in a Zero-Click on setting. Moreover, world model leaders akin to Katja Forbes (CX Evolutionist) and Nadia Touil Louis (Head of Digital & eCommerce at Nestlé) will share real-world enterprise insights on the intersection of AI, information, and branding.
The newly launched ‘Monitor D’ focuses on strengthening the execution capabilities that entrepreneurs can apply instantly within the subject. Subjects embrace Generative Engine Optimization (GEO) methods for the AI search period, case research on constructing in-house AI studios, and quickly evolving progress advertising and marketing methods. A Advertising and marketing Tech Demo Zone may even be obtainable for attendees to expertise the newest options firsthand. Moreover, a particular dialogue that includes feminine advertising and marketing leaders will present profession insights for junior and mid-level entrepreneurs.
The pre-conference workshops on March 23 are designed to facilitate the transition into an AI-Native Marketer. These hands-on classes cowl AI agent-based shopper habits evaluation, STP methods, strategies to develop into an AI-preferred model by GEO, constructing private companies by way of Vibe Coding, and the Visible Model Storytelling (VBT) framework.
“Advertising and marketing has moved past the stage of mere technical optimization; it has entered an period of collaborating with clever brokers whereas designing uniquely human empathy and judgment,” mentioned Se-jeong Park, CEO of DMK World. “DMS 2026 will function a platform to supply probably the most sensible requirements and methods in order that entrepreneurs can navigate the AI period and obtain tangible outcomes.”
Registration for DMS 2026 is at present open on the official web site, with extra reductions obtainable for group registrations of 5 or extra folks.
About DMK World DMK World is a premier knowledge-content platform firm that leads the digital transformation and advertising and marketing discourse in Korea. By internet hosting world-class conferences and offering high-quality insights, DMK World connects business professionals with the way forward for enterprise know-how.
