At Google I/O, we shared our imaginative and prescient for the way forward for agentic commerce, anchored by our new Common Cart, Agent Funds Protocol (AP2) and the Universal Commerce Protocol (UCP). We co-developed UCP to assist make agentic commerce accessible to everybody, and immediately, we’re taking a serious step towards that. We’re bringing extra UCP options to Google and launching new instruments to assist retailers succeed within the agentic commerce period.
Introducing new UCP-powered options throughout Google
Our new Common Cart is a very clever purchasing cart that works throughout retailers and throughout companies like Search, Gemini and extra. When consumers are prepared to purchase, UCP makes checkout from their cart clean. They’ll try with Google Pay in just some faucets with a lot of their favourite manufacturers, or switch objects to the product owner’s web site to finish their buy. Customers can attempt these choose checkout options quickly throughout retailers like Nike, Sephora, Goal, Ulta Magnificence, Walmart, Wayfair and Shopify retailers resembling Fenty and Steve Madden. No matter how a client chooses to purchase, the retailer all the time stays the service provider of report.
