We co-developed the Universal Commerce Protocol (UCP) with the trade as an open commonplace to assist make on-line procuring simpler for everybody. At the moment, we’re sharing updates on new UCP capabilities, and, individually, how we’re simplifying the UCP onboarding expertise on Google surfaces.
New capabilities accessible in UCP
Because of our companions and group contributors, UCP now gives new elective capabilities together with:
- UCP will help make on-line procuring extra intuitive and handy, because of a brand new Cart choice that may let brokers save or add a number of objects to a procuring cart without delay from a single retailer — simply as a client usually would.
- UCP adopters will be capable of entry a brand new Catalog functionality that lets brokers retrieve choose real-time product particulars from a retailer’s catalog the place essential — like variants, stock and pricing.
- Constructing on current requirements, UCP will even help Identity Linking. That permits buyers on UCP-integrated platforms to obtain the identical loyalty or member advantages they might on a retailer’s web site after they’re logged in — like pricing or free delivery — making procuring extra linked throughout the online.
As all the time, UCP adopters can customise the expertise they supply by choosing which capabilities to help.
Scaling agentic commerce with Google
At Google, we’ll proceed to carry related UCP capabilities to procuring experiences in AI Mode in Search, the Gemini app and past. Moreover, we’re actively working to onboard extra retailers of all sizes to agentic experiences on Google with a simplified UCP onboarding course of in Google’s Service provider Middle, rolling out over the approaching months. Companions like Commerce Inc, Salesforce and Stripe will implement UCP on their platforms within the close to future, with others coming quickly — making on-line procuring and promoting even higher for extra individuals and companies.
