YouTube is rolling out a brand new AI-powered playlist-generation characteristic that enables Premium customers on iOS and Android to make use of textual content prompts to create playlists.
Customers can go to the Library tab, faucet the “New” button, and choose the “AI playlist” choice to get began. They’ll then use textual content or voice to enter the immediate of their alternative, corresponding to “raging dying metallic,” “unhappy submit rock,” “progressive home combine for a chill social gathering,” “indie pop” or “90s traditional hits,” to construct a playlist.
YouTube has been toying round with utilizing AI to create playlists for some time. In July 2024, the corporate was testing a characteristic to let folks create custom radio stations using prompts within the U.S.
Different rival streaming providers like Spotify, Amazon Music and Deezer, have additionally rolled out AI-powered playlist or radio creation options.
YouTube has been making an attempt to make its Premium plan extra engaging to customers. Earlier this week, the corporate began proscribing free users from viewing song lyrics on the YouTube Music app. The corporate instructed TechCrunch that the restriction was an experiment it was working “with a small share of ad-supported customers,” and that music lyrics can be found to the overwhelming majority of free customers.
Google has seen an uptick in its subscription enterprise, and YouTube is a key a part of that division. Earlier this month, the corporate stated it now has 325 million paying users across Google One and YouTube Premium.
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June 23, 2026
